September 30, 2009
Regardless of whether you’re doing internet marketing online or niche marketing, you need the right components on your salesletter like guarantee, sub-headline and so on to improve your immediate conversion.
Here are 13 elements of a salesletter to get flood of sales…
1. Headline: Get your readers attention immediately.
And, to get their attention, you should speak directly to your target audience. One of the ways to do this is to use a pre header, in smaller type, just above the main headline. It’s a bit like shouting out someone’s name in a crowded room. It gets their attention above the hubbub. It says: “To all copywriters . . This is for you – take a look!
It also gives you two shots at getting attention. Here’s an example of a pre heading: “If you haven’t got a million dollar yet . . . read this”
That then leads the reader into your main headline, which should carry the main benefit of the product, preferably with a time scale. For example, “How To Change Your Life In Seven Days As A Copywriter…”.
2. Immediately support the claim made in your headline (which should be as outrageous as the proof will allow), with a testimonial (preferred) or some other proof (such as cheques, bank statements, merchant account screenshots, et cetera)
3. You might have a sub heading, explaining the benefit in more details. After which you gently lead the reader into the body of your letter and build interest by establishing your credibility, showing them you are just like them and demonstrating you have the knowledge/ authority/experience to solve their problem. This is just about the only time you can talk about yourself, rather than the prospect’s problems and desires.
4. Define the problem, sympathies with the reader, and then lay on the agony of the problem in the most graphic terms possible.
5. Introduce the product as the perfect solution. Then, whet the reader’s desire with the product’s benefits and say what these benefits mean to them. For example: This CD player has a digital graphic equalizer (that’s the feature) that means you can adjust the sound profile (that’s the benefit bestowed by the feature) which means you can match the sound to the room, so your favourite music sounds great in any room of your house (that’s the higher level of benefit, demonstrating the product in a way the prospect can personally relate to).
6. Intensify the reader’s desire by showing them testimonials from satisfied customers, which show the product in action. This not only provides proof of your product’s effectiveness, it also provides Social Proof, which reassures the prospect other people have already bought and been satisfied.
7. List any additional items the reader will get as part of the basic package (excluding any time-sensitive bonuses you’re keeping for later). Also plant a scarcity element into the conversation at this stage – or earlier. For example, there are only a certain number of this particular deluxe model available.
8. When the reader is reeling under the full impact of all what he’s going to get, point out that this package is so good they’ll naturally understand that it’s not going to be cheap. Then build further perceived value in the mind of the reader by comparing the cost of some alternative high price solution, like a personal consultation and so on.
Then reveal the price, which will be minimized by comparison with the high price the reader has been made to focus on. Always include a reason why you can offer this product so cheaply, whilst retaining all its virtues. For example, it might be a digital product, so there is no shipping or product cost, so you are happy to pass on the savings to the prospect.
9. Enhance the attractiveness of the offer even more by listing the bonus items they can receive provided they order by a certain deadline. An alternative – and even more effective way is to offer the first X number of buyers the bonuses. This adds a further element of danger.
Why?
Because, with a fixed deadline, the prospect will “put off” ordering until five minutes before your bonus deadline – assuming they don’t forget all together. But by introducing the thought of a scarcity – and an unknown scarcity at that, you really light a fire under your prospect. After all, the more they want the product, the more they think the world and his dog is snapping up the last copy right now!
10. Introduce your guarantee. This should be as generous and as long – 90 days minimum- as you can make it. Try to make sure the customer actually comes out better than when they started. For example, allow them to keep the bonus items, even though they get a full refund. A good strong guarantee will go beyond simply reassuring the customer they aren’t taking a risk. It will also demonstrate your absolute faith in your product.
11. Ask for immediate action by stressing the scarcity factor you already planned back at item 7 and working on the prospect’s self interest by showing what they will lose if they don’t act quickly.
12. Always include a couple of Post Scripts. One restating the main benefit and the other telling the reader of another loss they will suffer if they don’t act right away or another benefit they will gain (peace of mind, once they’ve ordered the product or discovering the secrets five minutes from now – if it’s a downloadable product)
13. Lift letter. It’s always a good idea to include this as a last chance to persuade a wavering prospect. In conventional mail order this would be in the form of an envelope marked “Open only if you are still undecided”. On the internet, this would simply be a “Click here if you’re still undecided” button that takes the prospect to another page on the website.
Either way, the prospect would then see a new letter with all the testimonials listed with a statement to the effect that all these people had gone through the same dilemma as the reader is now doing. But all the people who wrote these testimonials finally ordered the products and were very pleased they did – as the reader will also be delighted . . . It’s also a good idea to restate the guarantee and list the bonuses that will be lost if the reader doesn’t order right away.
It’s sterling and proven rule of getting the customer to take action that they are more motivated by the thought of what they will lose rather than by what they will gain. Forbidden fruit, I suppose.
Get Patric Chan’s internet marketing course for free today at his website, patricchan.com.
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September 29, 2009
Have you got stuck with thinking of what to write for your niche? This article will give you the quick and simple way to overcome this…
Let’s say you’re doing niche marketing and you’ve identify your niche as ‘fix relationship problem’. Now you want to create some content to generate traffic from the search engines, social websites, etc.
Here’s how to get the article’s body content — go to Yahoo Answers and search for variations of your keyword. This will tell you what problems people are having and what kind of solutions are being given to them.
If you pay really close attention, you will pick up a couple great titles for articles and a list of different things that you can write about.
Let’s say your niche is “fix relationship problem” — what we are going to do right now is head on over to http://answers.yahoo.com and type in a variation of our keyword, for now we will stick with “relationship problem”.
One of the first threads I see is:
answers.yahoo.com/question/index;_ylt=Ar492YbXt0SqNty7VUZaxmQjzKIX;_ylv=3?qid=1006060207896
Just from the title of the post alone, I can come up with a couple of article titles right off the top of my head.
*How To Tell If Your Love Partner Is Ready
*5 Steps To Start A Serious Relationship
*How To Express Your Feeling To Your Love Partner
Do you see what I am doing here?
You see, internet marketing online is easy when you know the trick.
I am letting other people who are having problems in this area of their life determine what my content is going to be so that there is not a whole lot of guess work. I do not have to wonder whether or not my content is something that people will want to read. People are already telling me that they are searching for this type of information to help them in their lives and their relationships.
Let’s take a look at the next question and do the same thing. Even though this might seem repetitious on my part, I want to be absolutely certain that by the time you are done reading this technique you will be able to put it aside and carry all of these steps out on your own easily and with confidence that you are doing it correctly.
Now that we have a couple article titles, the next thing we have to do is come up with content for the articles. This is what I like to use Google and my own life experiences for.
You can also read other articles that are in circulation and put your own spin on things. I know that when I read almost any article, when I am done, I have ideas for how I could expand that topic in three different directions. This does take a little bit of creativity on your part, but the more you do it, the easier it will come to you.
We now know how to come up with content to write about, so it is time to put it into action.
Get Patric Chan’s internet marketing course for free today at his website, patricchan.com.
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September 29, 2009
Well today internet is new revolution for us and because of this now we can make money online from it and if you find many ways of money making and one of the best ways is making money by HYIP which is also known as High Yield Investment Program. High Yield Investment Program is a type of investment program that yields high interest rates ranging from 5% to as much as 250% per month making it the top investment program.
HYIP used several strategies, techniques and approach in order to uphold their offers to their respective investors. In doing so, HYIP’s utilizes different investment to generate high returns. They are known to be involved in metal trading, sport exchange, Forex trading and capital management. You can also take service of some good site where you can get more detailed information and you can use HYIPexplorer.com which is best place to learn about HYIP.
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September 25, 2009
How can you define Internet Marketing?
In case you are not aware about internet marketing, Commission Blueprint, can be a help.
In the recent times it has been heard very loud that people are advertising and marketing their business online but then what exactly is the description of internet marketing?
Do you think that Internet Marketing is all about opening a website and sending some emails to people?
It can be partly correct.So far, the definition of what constitutes internet marketing isn’t really set, but there are some things people agree on.First, it’s not always necessary to have a website to do internet marketing.It may be helpful if you have a website because it will help you have good potential customers.To promote your product or services with having no website can be done by sending emails, joining chat rooms and taking part in message board discussions.One of the ways of internet marketing that generally never works is spam, even though your mails might be showing them.
Other then spamming emails and messages there some kinds that may be working for you.No doubts that sending your product details to a recipient is a good idea but the what happens id if the reader is not interested he may not read it an also mark it as a spam.Ensure that you email only to those that are interested in your offerings.
So what’s good spam, then?
It relies on your way of looking at it.A very good and well known way of getting your site to be recognized is by reading the blogs of other people and then posting comments on it and after than your site link to be added on the area of the name or at the conclusion of the post.This is not called spamming as you are giving your links to those who are interested.On the other hand, you’re writing a comment more or less just to get your site’s link on the blog, so it is spam in a way.
Does spam come under the definition of internet marketing?
But then again it is very difficult to comment.But then definitely sending emails to the people who are not interested in your product is a mere waste but then if you post it on some blogs or message boards then it may be useful.One more doubtful method of internet marketing is by social networks such as Facebook and Myspce.As there are a hundreds of people who visit this site daily you can advertise your products here and by this you can get good mileage.But at the same time, if you go on adding people in your account just to promote your products is no less then spamming and this is not good.This means that you just want your site to become noticeable to various people without irritating them.
Internet marketing and offline marketing gets different from here.One can easily overlook billboards, flyers and newspaper ads but not pop-ups, spam mails and plenty of myspace friend requests.Basically, when it comes to online marketing, a good rule to remember is that if you wouldn’t want to see it, don’t send or post it.For example, one should not send a friend request to a person who dislikes pets if you are marketing products related to pets.All in all, “don’t spam” seems to be perhaps the best definition of internet marketing out there.
Internet marketing helps in increasing your profitability and so knowing about it is very significant,Commission Blueprint 2, can be quite helpful.
To know more you can visit online promotion.
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September 22, 2009
As with any inkjet printer the first thing to look at with the Stylus D92 is the printer ink cartridges, more specifically the cost of them. Epson D92 ink cartridges come as four separate ink tanks, one for each colour and although the Epson Stylus D92 is a cheap to buy the replacement printer cartridges are not, a full set costs almost as much as the printer itself. There are cheaper alternatives however which cost make the D92 a great value printer again, however these cartridges which are commonly known as compatible inks don’t contain the same DURABrite technology which helps stop prevent prints from fading for hundreds of years, but as long as you don’t plan on keeping everything you print for hundreds of years you should be fine using the compatibles. Performance of the D92 is excellent for a printer in the price bracket, it prints anything from standard page of text to a A4 photo print with speed and amazing clarity. The cosmetics of the D92 are good also, the dark grey casing looks good and feel as though it won’t fall apart under normal everyday use, which is not what can be said for a lot printers in this category.
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September 20, 2009
Email marketing is not just all about unsolicited emails with advertisements making outrageous claims.
Unfortunately the abundance of spam which inundates Internet users each day has caused many to formulate a negative opinion about email marketing but savvy Internet marketers who understand how to market successful enjoy an advantage over the competition by turning to e-newsletters to reach more potential customers.
This article will discuss e-newsletters and how they can be used effectively as part of an email marketing campaign.
An e-newsletter is very similar to newsletters which are printed and distributed via mail or other avenues. The most significant distance is the method of distribution.
While traditional newsletters are typically mailed to the recipients or distributed in person, e-newsletters are distributed exclusively online. These e-newsletters may be either emailed in the body of an email message or may be included as a link in an email which directs the recipient to the website for the e-newsletter.
In either case the recipient can read the e-newsletter while online and print it out or save it to their hard drive for future use. For more information please visit Internet marketing
The contents of an e-newsletter may vary somewhat drastically depending on the business the e-newsletter is promoting, the purpose of the e-newsletter and even the personal preferences of the business owner and the employees producing the e-newsletter.
However, the general format for an e-newsletter is to include useful information in the form of full length feature articles or shorter pieces offering useful tips. The e-newsletter should also contain at least some subtle advertising for the products and services offered by the producer of the e-newsletter.
These pieces of advertising should not be blatant and should allow readers of the e-newsletter to formulate their own opinions regarding the products or services.
The content of an e-newsletter should make up the bulk of the document. This may include full length feature articles which provide information for the readers. It may also include shorter pieces which may offer tips, review products or offer advice to the reader.
The key to providing high quality content in these e-newsletters is to have them written by a capable writer who is knowledgeable about the subject matter. The writer may have an understanding of the subject matter or may simply be able to research the subject and learn enough to write accurate and informative articles on the topic.
In either case the distributor of the e-newsletter should carefully review the content for both quality and accuracy before publishing the e-newsletter.
Distributors of e-newsletters should also consider including graphical elements into their e-newsletters. This may include product pictures or any other relevant graphics which provide meaning to the text of the e-newsletter. For more information please visit Online Marketing
A graphic designer can assist you with this endeavour by helping you to create graphics, crop them appropriately and place them in a prime location on the layout of the e-newsletter.
Finally, distributors of e-newsletters should carefully consider their audience before using email for marketing purposes. The primary consideration should be whether or not the target audience is likely to be receptive to marketing in the form of emails or an e-newsletter.
If they are likely to respond to this type of marketing it is worthwhile to pursue an email marketing campaign. However, care should be taken to ensure the emails sent to the target audience are designed specifically to appeal to these potential customers.
This type of specialization should include the type of language used in the copy, the layout of the email or e-newsletter and the graphics used in the email or e-newsletter. Additionally, the copy should be filed with information which will be useful to the recipients.
Another factor to consider is to whom to send the emails. Sending these emails to a large group of recipients who have not requested information from you and have no interest in your products and services is a waste of time.
It is a better idea to ask customers and potential customers if they are interested in receiving more information and having them join an email distribution list if they wish to receive more information.
Sending your emails to this distribution list ensures the majority of recipients will have an interest in your products or services and are not likely to automatically delete your emails as spam. For more information please visit Marketing
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September 17, 2009
Direct marketing is something that is hardly new to us. Salesman circulating booklets, adverts on television and getting various letters involving promotions are something everyone is familiarly sick of. Although the concept of direct marketing online is new, we have already seen the use of it in the recent past. This has made direct marketing online the ultimate marketing tool and now in the process of replacing the conventional marketing techniques.
A bulk of marketers seem to favor direct marketing online as against conventional methods of marketing. One of the obvious reasons is that direct online marketing is one of the cheapest techniques. Marketers also seem to be of the impression that online direct marketing is better to be carefully aimed to the corner market making it a more effective and sophisticated tool. There is a greater return for the marketers who use social networking for direct marketing as there is a growing trend towards everyone taking part of a social network.
However, not everyone seems to be of the same opinion regarding the effectiveness of direct marketing online. Critical Reviews of the concept state that it is not wise to directly use the net for marketing but on contrary they are of the view that, it should be used only in order to paint a better image of the product and of the company. They specificly against the use of social networking for marketing purposes.
Well like it or not direct marketing online appears to be here to stay. It becomes the glaring truth in front of your very own eyes simply when you open your email inbox in the morning everyday. Spams are a direct marketing method considered as a nuisance. It is doubtful whether this type of carpet bombing fashion direct marketing online campaigns are effective but unfortunately companies seem to be hell bent on following it.
Although the initial direct marketing online methods were not based on any permission base, the new trand is towards getting permission of the receiver before hand. One does not need the IQ of Einstein to grasp the meaning of the word and it should be noted by marketers that permission based direct marketing online campaigns are likely to be more capable.
It could be most capable if direct and online marketing is utilized as a part of an unified marketing movement utilized with several other direct marketing tools that would help reap the full benefits of this complicated marketing concept.
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