Advantages of Text Message Marketing
June 14, 2010
Text message marketing has numerous advantages over standard forms of marketing. Text marketing and advertising or SMS marketing is still an emerging marketing and advertising and advertising and marketing medium that until recently was only cost efficient to large companies and organizations. New technology has made this accessible to small businesses at a fee investment that is lower than direct mail, newspaper, radio and other forms. The return on investment can also be measurable which usually isn’t the case with the other types of marketing.
If you happen to be using print and traditional marketing procedures with some success, you can add a mobile marketing call to action. An example, “TEXT ‘PIZZA’ to 83936 for FREE APPETIZER with purchase of large PIZZA” has been shown to enhance response rates by up to 30%. We don’t have to do the math for you but imagine your advertising campaigns bringing in 30% additional company. Would that aid out your bottom line?
SMS text messaging can also be targeted. With direct mail you are able to target a neighborhood or zip code. Radio, newspaper and television it can be quite difficult to target and your message is reaching shoppers who will never spend cash with you. Text message marketing permits you to target directly customers that have already spent funds with you, have a positive relationship with you and just require a little incentive to improve their spending frequency with you. SMS marketing lets you target your advertising and marketing dollars to clients who are most likely to spend far more income with you.
Text message marketing can be very easy to set up and begin a new campaign. To commence a new campaign with other promoting techniques it can takes weeks of layout and design and you do not know when potential buyers will see or respond for your message. With text you possibly can have a new campaign set up literally in 5 minutes and have sales and shoppers coming via your doors or ringing your phone in under an hour. Your time to industry is instant, allowing you to take advantage of rapid marketplace changes and sales you need to advertise swiftly.
Keeping your message in front of your customers also extends retention and life span of that consumer. Your consumers are bombarded daily with messages from your competition. By giving your shoppers what they want from you, directly on their phone, you might be creating a brand identity and relationship with that customer. It truly is far much more price successful and profitable to marketplace to your existing buyers that constantly wasting your dollars casting a wide marketing net trying to attract new sales.
If you’ve not yet started a text marketing campaign the time to start out is now. Text message marketing has been shown to be 10 times additional efficient than newspaper advertising and 5 times additional useful than direct mail. Do you think response rates for instance those at a fraction of the fee would aid your organization grow?
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