An Effective Online Marketing Strategy Probably Is Made Up Of Some Pay Per Click Followed By Search Engine Optimization
December 16, 2009
Lots of people have a definite opinion as to whether pay per click or search engine optimization is the best way to conduct your Online Marketing. In actual fact it is in all probability a combination of the two that makes the perfect online marketing package.
Initially pay per click should be used. It is very quick to set up, a well thought out campaign can be accomplished within less than an hour and the results are instant. The beauty of this is that if you have got a couple of your keywords wrong this will soon show up, providing you the opportunity to alter the campaign as soon as you notice. The changes take place instantly and over the next day or two you can see if your alteration have fixed the issue.
Of course once you have got it all set up and running you could be tempted to leave it as it is and have pay per click as you only kind of Online Marketing. This would be an error. Once the tried and tested keywords and phrases are doing the business and brining in the sales you can then turn your thoughts to the organic Search Engine Placement of your website by opting for some search engine optimization.
Search engine optimization should, when done correctly, place your website on the first page of the organic search listings for the keywords that have already been tried and proved by the pay per click. The searching public are ten times more inclined to click on an organic website listing than on a pay per click advert. So although pay per click is good as a start the real winner is getting a good organic Search Engine Placement.
It does however take time for this kind of service to take effect. Even though a lot of the keyword process will have been done there may be changes to your website and then the most crucial link generation work will start. As this involves marketing your website across the internet it is a much longer process, requiring the search engine robots to establish a picture of your site as a popular, honest one.
It should be possible to enrol the services of a Search Engine Optimization Company to conduct the work. They will usually be a lot more efficient than you. Although they will want an initial fee for the ground work involved no further payment should be needed until they get your selected keywords on page one of the organic section.
As soon as this happens the need for pay per click will evaporate. As long as you have a agreement with the Search Engine Optimization Company that you pay a certain amount per week for each keyword that is listed on page 1, you will find that the price of this service per sale is tiny compared to the pay per click which merely keeps growing the more customers go to your site.
So in a nutshell, pay per click is ideal to get the ball rolling and test the keywords out but search engine optimization represents the long term cost effective solution.
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