Create Your Internet Marketing Plan Before You Start
March 22, 2009
Creating an Internet Marketing Plan for your business
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Lack of an internet marketing plan for your small business at its inception may cause trouble when you attempt to promote it. Simply putting some keywords in your sites content is not internet marketing, it is a lot more difficult and extremely complex. An internet marketing plan comprises of eight fundamental steps: Planning strategically, Comprehending the situation, Analyzing the customer, Focusing on the Product and the Market, Positioning your product, How to price, Distributing the Product and Promoting on the Internet.
Step Number 1: Strategic Planning…. When promoting your business online, you need to keep some things in mind. You must ask yourself what you are good at. You can find out the advantages your business has over your competitors, by ascertaining the ways your business is better than them.
Phase Two: Analyzing the situation… This is basically learning about the market that you are in. You can undertake various studies for this purpose such as SWOT analysis, studying the industry and competition analysis. Higher awareness of the industry you exist in will lead to better chances of success.
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Stage Three: Understanding the Customer…. In this phase you would have to gain an understanding of your customers. How will you make a successful market promotion for someone you do not have any information on? It is important that you have information about their likes, dislikes, hobbies, jobs, family life, etc to make a marketing plan that suits their tastes. In fact, some businesses do invent personalities that act as the target customer and develop a plan of marketing to them.
Stage Four: Market and Product Development. This stage requires you to perform the task of segmenting your market and creating a line of difference in comparison to competition. This is regularly referred to as “Unique Selling Point” or “USP”.
Phase Five: Placing your product. In simple terms, it is about understanding that specific thoughts come to the mind of a person who hears a company name. When anybody mentions the name of your company, what perception ought to come to mind? This is something you need to think about. Knowing how to position your business in your customers mind is imperative. It is essential that you get yourself acquainted with the four Ps of marketing, if you do not already know about them; product, position, promotion and price.
Phase Six: Pricing Plan… In addition, this is also one of the four Ps of marketing. It is very useful for you to know how to price your goods and services appropriately. Finding out how much your competitor is charging is a good technique. You will need to undercut their prices if you are new to the business.
Phase Seven: Product Allocation…. This is the second P in the 4 P’s of marketing, also known as position. This is the physical location where your product or service is offered. Having an internet business in certain implies that the internet is your position.
Step Number 8: Internet Promotion. This is the technique that you will use to publicize your business over the internet. Different methods used for advertising are available in abundance; for example, pay per click advertising, newsletters, search engines and article marketing. Experiment with each of them and try to find what best suits your business.
You can certainly use the provided information to create an internet marketing plan for your business.
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