Direct Marketing Online
September 17, 2009
Direct marketing is something that is hardly new to us. Salesman circulating booklets, adverts on television and getting various letters involving promotions are something everyone is familiarly sick of. Although the concept of direct marketing online is new, we have already seen the use of it in the recent past. This has made direct marketing online the ultimate marketing tool and now in the process of replacing the conventional marketing techniques.
A bulk of marketers seem to favor direct marketing online as against conventional methods of marketing. One of the obvious reasons is that direct online marketing is one of the cheapest techniques. Marketers also seem to be of the impression that online direct marketing is better to be carefully aimed to the corner market making it a more effective and sophisticated tool. There is a greater return for the marketers who use social networking for direct marketing as there is a growing trend towards everyone taking part of a social network.
However, not everyone seems to be of the same opinion regarding the effectiveness of direct marketing online. Critical Reviews of the concept state that it is not wise to directly use the net for marketing but on contrary they are of the view that, it should be used only in order to paint a better image of the product and of the company. They specificly against the use of social networking for marketing purposes.
Well like it or not direct marketing online appears to be here to stay. It becomes the glaring truth in front of your very own eyes simply when you open your email inbox in the morning everyday. Spams are a direct marketing method considered as a nuisance. It is doubtful whether this type of carpet bombing fashion direct marketing online campaigns are effective but unfortunately companies seem to be hell bent on following it.
Although the initial direct marketing online methods were not based on any permission base, the new trand is towards getting permission of the receiver before hand. One does not need the IQ of Einstein to grasp the meaning of the word and it should be noted by marketers that permission based direct marketing online campaigns are likely to be more capable.
It could be most capable if direct and online marketing is utilized as a part of an unified marketing movement utilized with several other direct marketing tools that would help reap the full benefits of this complicated marketing concept.
Posted by admin under Marketing and Advertising |