Increase the popularity of your website with Google Cash and Online Marketing
July 16, 2009
If you asked many people for the definition of marketing, you’d get many wrong answers.There are certain answers which you may feel correct but those answers can also be incomplete.You would come across advertising or promotion as answers for marketing but this only something that is inclusive in marketing.Marketing is everything you do to get your product or service noticed by the customer, and that include advertising and promotion.The textbook definition of marketing is much more detailed and to the point.Marketing is broken down into what’s known as the 4 P’s.Harvard professor coined this term in 1960s saying they are the “marketing mix”.
The 4 Ps are product, price, placement and promotion.First “P” which is product states the product offered by the company along with any of its scheme or guarantee.Pricing involves selection suitable product price.It does not involve only price but also efforts and time.Third “P” is placement which signifies distribution process of product to customers.The definition of marketing includes aspects like point-of-sale, online, retail, the place for selling the product, the demographic and the environment in which the product is sold.Promotion is the final P which consists of promotion, advertising, philosophies use to sell the product, branding campaigns about marketing and what things must be considered by good marketing strategy.When this 4P form is used for customer products which range from low to average price it works the best.
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Products with higher cost require some changes to be done in order to make marketing successful.Apart from these 4 P’s, more three Ps are added when it comes to marketing services.Here, people become an important consideration in case of marketing for services.When it comes to marketing of service every individual that the customers get in touch with is important.One of the P comprises of customers too.
Process refers to the process of providing the service.Another important part of marketing services is physical evidence which is usually not taken in to account.This makes up all of the testimonials and case studies that demonstrate how other people liked or were helped by the product|This will comprise of what people liked about your product or how the product helpful to them, this can be in the form of testimonials and case studies|The testimonials and case study which displays the interest of the people towards the product or was the product resourceful for them is included in this|Your service should have good reputation in the market without which no one would fall for your service|This will add more to your product as people who give comment on your services by placing reviews or case studies}.Importance of services can only be determined, once it is used or by referring to reviews or testimonials as it cannot be felt.Web marketing has its own set of 4 Ps, as well.Personalization is an important part of marketing online because it allows customers to create their own products.The attention of the customers can be gained by participating in the website of the company as well as in its activities.Most of the people do not need to know about is predictive modeling which refers to mathematical formula for sales models.Peer-to-peer is another term which is relatively new to most people.
Social networking and social bookmarking are two prime examples of this.In order to market online successfully, you can use peer to peer or word of mouth property.
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