Is advertising an internet site truly worth the fee?
October 16, 2009
There are relative costs attached to Online Marketing and companies often balk at spending on the service as it comes to the end of a extensive process which has already caused them spend a considerable chunk of their marketing budget.
The fee of a graphic designer for the artwork and then a web designer for the structure can often end up costing into the thousands of pounds depending on the difficulty of the website. Then there is in addition to that the cost to the organization of personnel taking time to devise the site with the two experts, and then to populate it with all the data about the products or services for sale. At the end of this process most companies hope that all bases have been covered, staff can now get back to their day job and the sales or enquiries should start pouring in.
Unfortunately this is unlikely to occur. The hardly any internet competitors is tiny, the competitor websites are time-honoured and know to the search engines. They have sometimes been optimized themselves as the businesses have arrived at the same position as you at some earlier point in time and have taken on board valuable lessons. It therefore really would be a waste of time, budget and effort to go to the trouble of getting so far down the road and then simply failing to complete the task.
Your website will still probably be nigh on invisible to new customers looking on the net as it will come so far down the Search Engine Placement rankings that no searching customer will ever reach your page. The websites that take 95% of seaching customers are the ones that appear on page 1 of the search engine ranking list and these sites accomplish it because they have gone on to the final stage of Website Optimization.
By using a SEO Company to provide Search Engine Marketing services they should make sure that your well thought out, planned and relatively pricey website is actually seen by people other than your existing customers. Try to choose a company who will charge you only on delivery of page one ranking results as these are the only results that are useful to your site. Some organizations can claim seemingly extraordinary improvements to your Search Engine Placement, possibly from a ranking of page 56 originally to a vastly improved page 15 ranking. This unfortunately is still nigh on useless, think about the last time you sifted through to page 5, especially if you located what you were looking for on page one!
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